Next live webinar
March 8, 2022 10:00 AM

Boost member satisfaction with conversational ai

In today’s digital and often remote-first world, the way credit union members prefer and expect to engage with their banking experience is changing. And, it is the institutions embracing this change and shifting their member experience to meet these expectations that are seeing results. One of the biggest trending shifts in the member experience is the use of conversational AI – or customer service chatbots, powered by AI. 

In this webinar, VP of Digital Strategy and Innovation at Michigan State University Federal Credit Union, Ben Maxim, will share his first-hand experience in how the largest university-based credit union in the world leveraged this technology to implement two virtual agents that work together to support both internal and external service needs for members.

Along with’s VP of North America, Bill Schwaab, they’ll discuss the impact on members and credit unions themselves.

You’ll walk away having learned: 

  • How conversational AI can boost member satisfaction
  • How conversational AI cuts costs and helps to drive operational efficiency
  • How to get started and what to consider 

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Benjamin Maxim
President of Digital Strategy and Innovation, MSUFCU

Benjamin Maxim joined MSU Federal Credit Union in 2007. For more than a decade he has championed the adoption of innovation across the organization and analyzed emerging trends and technologies. As President of Digital Strategy and Innovation, he is responsible for providing strategic direction for existing and future digital channels by prototyping and scaling new solutions. The goal is to assess emerging trends, technologies, digital platforms, and potential partnerships that allow the credit union to go beyond expectations with innovative member experiences.

Bill Schwaab
VP North America,

Bill has a background from some of the biggest names inn the finance world, and over 15 years experience leading SaaS organizations with a focus on Conversational AI, machine learning, and analytics.