What can we do for you?

We only have one goal, but it is ambitious: to become the world’s leading supplier of virtual assistants.

To achieve our goal, we have to develop virtual assistants that are the best in the business. They have to excel at user friendliness, be the most scalable, have advanced security, be highly compliant  with privacy and be the most accomplished in understanding end-user’s questions - and then they need to help address and resolve their problems.

Our groundbreaking research into natural language technologies and machine learning, combined with a meticulously designed user experience - for both your customers and your employees - means we are getting closer to achieving our goal every day.

Choosing the James platform will give your organization access to groundbreaking technology, helping you create a virtual assistant that will revolutionize the way you interact with your customers.

After 20 years of implementing technical solutions, I can finally say that I’ve found a product that has given me more energy than grey hairs.
— Glenn Sæther, Executive Vice President, SpareBank 1 SR-Bank

How it all began

In 2013, Lars Selsås dropped out of university and moved to Silicon Valley. He had a very good reason: he would have to publish the code he had been working on if he completed his master’s degree in computer science. 

When he arrived at the global innovation capital, he quickly proved himself and began working for some of the world’s leading companies in artificial intelligence, machine learning and natural language technologies.

When Lars returned to his hometown in the summer of 2016, he had perfected his code and acquired the necessary knowledge to create a market-leading solution within the field of artificial intelligence.



Up front


Lars Ropeid Selsås
Founder and Chief Executive Officer


Henry Vaage Iversen
Co-Founder and Chief Product Officer


Hadle Ropeid Selsås
Co-founder and Chief Cloud Officer


Camilla Gjetvik
Chief Contracting Officer


Håvard Dahl-Olsen
Chief Delivery Officer


Abhishek Thakur
Chief Data Scientist


Torbjørn G. Dahle
Chief Technical Officer


Halvard Totland
Chief Experience Officer